Looking back at some of our 2025 highlights
December is the perfect time to pause and reflect. We've rounded up some of our memorable moments from this year.
New product launches
2025 has been a big year for launching new supplements and improving formulations – our Product Development Team has certainly been busy!
Advanced Multi+
A next-generation multivitamin like no other – daily nutritional essentials, plus powerful support from clinically proven nutrients for gut health, sleep, immunity, cellular energy and more.
Metabolic Thrive+
Clinically proven to support sustainable weight management by reducing appetite, promoting satisfaction, balancing blood sugar levels and encouraging energy use.
NAD+ Advanced
Healthy ageing, made simple – formulated to help your body to restore and maintain NAD+ levels, supporting daily energy, cellular health and long-term vitality.
AdaptoCalm+
An innovative blend of adaptogenic botanicals designed to help you stay calm, focused and energised – even when life feels challenging.
Beauty Glow Gummies
The tasty way to get all the nutritional support you need for glowing skin, healthier hair and stronger nails.
Healthy Joints & Bones
We've combined Healthy Joints and Strong Bones to create a new formulation that helps to maintain movement, strength and stability.
We hit 16,000 reviews
We're so proud to have reached 16,000 reviews on Trustpilot in December this year.
Today marks 1,473 days at our current TrustScore of 4.8 stars!
We read every single review to understand what we're doing well and how can can improve our supplements and service.
If you have the time, why not take a minute to hear what our community is saying.
Supporting top research
We've been working with independent scientists and universities to explore new frontiers in health and nutrition.
For example, a leading UK neuroscientist is using our Cool Joints+ supplement to investigate whether its key ingredient, Boswellia, could help people living with anorexia nervosa.
Stay One Step Ahead
We teamed up with Outdooractive, the free and hugely popular walking app, to help you discover beautiful walks near you, with free detailed route guides, points of interest, and challenges to suit every level.
The Stay One Step Ahead campaign was hugely popular this year, with a total of 2,307,653 miles walked.
Pathfinder totals
Challenge participants: 1,374
Completed challenge: 1,308
Number of tracks recorded: 195,649
Total distance of tracks recorded: 735,144 miles
Trailblazer totals
Challenge participants: 1,372
Completed challenge: 794
Number of tracks recorded: 201,915
Total distance of tracks recorded: 761,739 miles
Adventurer totals
Challenge participants: 1,542
Completed challenge: 1,236
Number of tracks recorded: 212,889
Total distance of tracks recorded: 810,771 miles
Sharing stories
We had the pleasure of hearing and sharing stories from some of our happy customers.
‘It’s like you feel young again’ with Turmeric+ Gold
Nurhan starts every day strong with ProBio 8+
‘Magnesium+ Advanced has given me more energy’
NEW gift subscriptions
Our supplement subscriptions are the perfect, thoughtful gift to help a special someone in your life start feeling their best.
What's coming in 2026?
Keep your eyes peeled as we've got lots planned for 2026!
We can't tell you much just yet, but something very exciting is coming for Prime Fifty.
Plus, we'll be launching exciting new products, thoughtful gifts and exclusive loyalty rewards to support you on your health journey.