Prime Fifty

Prime Fifty

Our Prime Fifty science-backed range is dedicated to the nutritional and wellbeing needs of the over 50s. Ageing brings new and different nutritional challenges, so these products have been specifically designed to meet these unique needs, to help keep you active and feeling younger for longer.

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19 products

Fighting-Fatigue-supplement-angle;Fighting-Fatigue-supplement-front;Fighting-Fatigue-annotated-tabletFighting-Fatigue-supplement-angle;Fighting-Fatigue-supplement-front;Fighting-Fatigue-annotated-tablet
Fighting Fatigue Sale priceFrom £8.50
  •  Keeps you energised
  •  Eight B vitamins + CoQ10 boost
  •  Formulated for ages 50+
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Healthy-Joints-supplement-angle;Healthy-Joints-supplement-front;Healthy-Joints-supplement;Healthy-joints-annotated-tabletHealthy-Joints-supplement-angle;Healthy-Joints-supplement-front;Healthy-Joints-supplement;Healthy-joints-annotated-tablet
Healthy Joints Sale priceFrom £12.00
  •  Joint support for ages 50+
  •  Contains glucosamine and chondroitin
  •  Unique mineral complex
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Strong-bones-angle;Strong-bones-frontStrong-bones-angle;Strong-bones-front
Strong Bones (120 tablets) Sale price£32.00
  •  Supports bone health
  •  Vitamins D, K and calcium
  •  Formulated for ages 50+
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Supergreens-28-angle;Supergreens-28-front;SuperGreens-tube;Super-greens-annotated-tabletSupergreens-28-angle;Supergreens-28-front;SuperGreens-tube;Super-greens-annotated-tablet
Super Greens+ Sale priceFrom £18.00
  •  Total body health support
  •  Delicious melon-citrus drink
  •  21 vitamins and minerals
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Hair-Skin-Nails-supplement-angle;Hair-Skin-Nails-supplement-front;skin-hair-nails-capsuleSkin, Hair and Nails+
Skin, Hair and Nails+ Sale priceFrom £17.00
  •  Radiant skin, hair and nails
  •  With hydrolysed marine collagen
  •  Biotin, zinc and selenium
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Liver Support-supplement-angle;Liver Support-supplement-front;Liver Support-supplement-capsuleLiver Support
Liver Support Sale priceFrom £12.00
  •  For healthy liver function
  •  Choline and milk thistle
  •  Maintains fat metabolism
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FightingFatigue-pack;FightingFatigue-bottle;Fighting-Fatigue-annotated-tabletFightingFatigue-pack;FightingFatigue-bottle;Fighting-Fatigue-annotated-tablet
Fighting Fatigue (120 tablets) Sale price£32.00
  •  Keeps you energised
  •  Eight B vitamins + CoQ10 boost
  •  Formulated for ages 50+
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Multi-Nutrient-angle;Multi-Nutrient-front;Multi-Nutrient-annotated-capsuleMulti-Nutrient-angle;Multi-Nutrient-front;Multi-Nutrient-annotated-capsule
Multi-Nutrient Sale priceFrom £8.50
  •  Comprehensive health support
  •  30 daily essential nutrients
  •  Formulated for ages 50+
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Healthy-Joints-bottle-pack;Healthy-joints-120-front;Healthy-Joints-supplement;Healthy-joints-annotated-tabletHealthy-Joints-bottle-pack;Healthy-joints-120-front;Healthy-Joints-supplement;Healthy-joints-annotated-tablet
Healthy Joints (120 tablets) Sale price£36.00
  •  Joint support for ages 50+
  •  Contains glucosamine and chondroitin
  •  Unique mineral complex
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Vision-Support-supplement-angle;Vision-Support-supplement-front;Vision-Support-supplement-back;PF11-28-VisionSupport-annotatedVision Support
Vision Support Sale priceFrom £12.00
  •  Omega 3 fatty acids
  •  With lutein and zeaxanthin
  •  Formulated for ages 50+
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Collagen-supplement-angle;Collagen-supplement-front;Collagen-supplement-sachet;Collagen-annotated-gelCollagen-supplement-angle;Collagen-supplement-front;Collagen-supplement-sachet;Collagen-annotated-gel
Collagen+ Sale priceFrom £36.00
  •  Bioavailable marine collagen
  •  Supports and nourishes skin
  •  Passionfruit flavour
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Multi-nutrient-vitamin-sticks-supplement-front;Multi-nutrient-vitamin-sticks-supplement-sachetMulti-nutrient-vitamin-sticks-supplement-front;Multi-nutrient-vitamin-sticks-supplement-sachet
Multi-Nutrient Vitamin Sticks Sale priceFrom £17.00
  •  All-in-one daily nutrition
  •  Tasty and ready to eat
  •  Formulated for ages 50+
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PF-Omega-supplement-angle;PF-Omega-supplement-front;Omega3-annotated-pill-PF14-28PF-Omega-supplement-angle;PF-Omega-supplement-front;Omega3-annotated-pill-PF14-28
Omega 3 Sale priceFrom £8.50
  •  Supports heart, brain, eyes
  •  Rich in DHA & EPA fatty acids
  •  Easy-to-swallow softgels
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Gut-Immunty-supplement-angle;Gut-Immunty-supplement-front;Gut-Immunity-Capsule;Gut-Immunity-annotated-capsuleGut-Immunty-supplement-angle;Gut-Immunty-supplement-front;Gut-Immunity-Capsule;Gut-Immunity-annotated-capsule
Gut & Immunity Sale priceFrom £12.00
  •  14 friendly bacteria strains
  •  Vitamin C, selenium and iron
  •  Formulated for ages 50+
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Menopause-Support-supplement-front;Menopause-support-group;Menopause Support-annotated-pillMenopause-Support-supplement-front;Menopause-support-group;Menopause Support-annotated-pill
Menopause Support Sale priceFrom £12.00
  •  Complete menopause support
  •  Supports bone health
  •  Nourishes skin, hair, nails
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Gut-Immunty-supplement-angle;TotalWellbeingBundle-trio;TotalWellbeingBundle-tabletsGut-Immunty-supplement-angle;TotalWellbeingBundle-trio;TotalWellbeingBundle-tablets
Total Wellbeing Bundle 28 Day Sale priceFrom £20.00
  •  Comprehensive health support
  •  Supports gut and immunity
  •  Omega 3 fatty acids
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MaintainingMuscle;MaintainingMuscle;MaintainingMuscle-supplement;Maintaining-Muscle-annotated-powderMaintainingMuscle;MaintainingMuscle;MaintainingMuscle-supplement;Maintaining-Muscle-annotated-powder
Maintaining Muscle Sale priceFrom £38.00
  •  Muscle support for ages 50+
  •  Whey protein & key nutrients
  •  Delicious strawberry flavour
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Brain-cognition-supplement-angle;Brain-cognition-supplement-front;Brain-Cognition-supplement;Brain-cognition-annotated-capsuleBrain-cognition-supplement-angle;Brain-cognition-supplement-front;Brain-Cognition-supplement;Brain-cognition-annotated-capsule
Brain & Cognition Sale priceFrom £12.00
  •  Supports mental performance
  •  Optimises brain health
  •  Contains omega 3 fatty acids
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Strong-Bones-supplement-angle;Strong-Bones-supplement-front;Strong-bones-annotated-tabletStrong-Bones-supplement-angle;Strong-Bones-supplement-front;Strong-bones-annotated-tablet
Strong Bones Sale priceFrom £8.00
  •  Supports bone health
  •  Vitamins D, K and calcium
  •  Formulated for ages 50+
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Scientifically proven supplements

We’re based in the heart of Cambridge, UK, an internationally renowned hub of scientific research. Here, we have close ties with the University of Cambridge and Cambridge University Hospitals NHS Foundation Trust (Addenbrooke’s). All of our research and development is supported by leading experts in natural ingredients and health.

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