Protecting your health and our planet

Our mission is to help people live longer, healthier lives. That means we're also committed to looking after the natural world that nurtures us all.

Sustainable sourcing

Our planet’s precious natural resources must be preserved for future generations, so we always endeavour to obtain our ingredients from sustainable sources. When available, we've chosen B Corp-certified suppliers who demonstrate environmental stewardship and contribute to a circular economy in their operations and value chain.

For example, Turmeric+ and Turmeric+ Gold are both sourced from a supplier who has been ISO14001-certified since 2010, guaranteeing they have a high-quality management system to control their environmental impact and reduce pollution and waste over time.

Our supplier for the rare ingredient Boswellia serrata, found in Cool Joints+, has been working to increase sustainable harvesting practices in Madhya Pradesh, India, since 2015.

The krill oil used in Omega 3+ Advanced is from a sustainable and traceable source, and is harvested using eco-friendly technology, reducing the risk of bycatch. Our supplier is certified by the Marine Stewardship Council and all catches are reported to the Commission on the Conservation of Antarctic Marine Living Resources.

A second life for packaging

We endeavour to make our packaging green. We work with companies that produce recyclable and biodegradable packaging. Our cartons and leaflets are all recyclable, as are our postal packs, which are also FSC® and PEFC certified. These postal packs are frequently optimised to further reduce the amount of board used.

We've focused our efforts on printing products in a responsible way by removing the nasty chemicals in the plate-making process, using alcohol-free inks with good vegetable content.

More than half of recyclable waste ends up in landfill or is destroyed in the UK. We think the best way to prevent more waste going into the ground is to prevent it being created in the first place. We're changing some of our single packs to fit more supplements as a way of cutting down on packaging and delivery miles, and are proactively searching for a biodegradable alternative to the blisters we use for our capsules.

Cutting down on carbon

Our workspace in Cambridge is powered by 100% REGO-certified renewable electricity, and has a zero waste-to-landfill scheme fulfilled through effective recycling schemes.

We're also encouraging our customers to help reduce the carbon footprint of their purchases. Subscribers can help eliminate waste by amending subscriptions to receive multiple packs in each order. By getting two months of a chosen supplement in a single delivery, delivery miles will halve. This also helps us save more than 3,000 kilograms of cardboard and paper every year.

Finally, since we're based in the cycling capital of Cambridge and close to the station, it's no surprise that many of us cycle or take the train to work every day.