Do you really need a multivitamin? (Yes, you probably do)

Five portions of veg and fruit a day, lots of fibre-rich grains, lean proteins, at least two portions of fish a week, healthy fats, reduce the sugar and salt…

We’ve all heard the advice – but there’s a difference between knowing what we should eat and actually eating it every day.

Most of us know that good nutrition is key to our health and wellbeing. What we put into our bodies powerfully influences how we feel physically and mentally – affecting future health outcomes, and even how quickly our bodies age.

But in the rush of day-to-day life, it can be hard to tick every nutritional box, every single day. Even with the best of intentions, most of us are unlikely to always get a consistently balanced diet.

The UK’s National Diet and Nutrition Survey (NDNS) reports that less than one in five people actually hit that famous five-a-day target. Most adults in the UK don’t get enough fibre or vitamin D, and many of us don’t get enough folate or iodine.

It also doesn't help that the levels of key minerals like iron and magnesium have significantly declined in British fruit and vegetables over the last 50 years, due to changes in agriculture.

All those dietary gaps can add up over time, affecting health outcomes in the years ahead. And that’s where a well-designed multivitamin can step in.

A multivitamin will never replace a good diet – but it can act as a daily safeguard, consistently and reliably helping to secure essential nutrients you need for daily energy, immunity and overall health – all while investing in your future wellbeing.

Our first multivitamin – Advanced Multi+

People have been asking FutureYou Cambridge to create a daily multivitamin for years – but we never wanted to create just another generic product. As with all of our supplements, we started with a question: Could we make a multivitamin supplement that would actually make a meaningful difference to people’s lives – with all the scientific rigour and high standards that people expect from us?

It's taken us years – but we believe the answer has been worth the wait: Advanced Multi+.

We began by carefully analysing what people in the UK are actually missing from their diets. Using data from the National Diet and Nutrition Survey (NDNS), we identified the most common and important nutritional gaps, like magnesium, iodine, and selenium.

For example, around one in seven adults in the UK are clinically deficient in folate, important for healthy cell growth throughout the body, including making blood cells and DNA repair. One in six adults also have low levels of vitamin D, which can lead to rickets, bone pain and disabilities.

We also focused on the key health areas that many of us are most concerned about – including gut health, sleep quality, energy and immunity – and began to investigate a wide range of clinically studied, specialised ingredients that might deliver extra, scientifically proven support.

We then applied our years of experience in developing high-quality single-purpose supplements, combining key nutrients from high-quality sources in scientifically validated forms, to bring together a truly innovative, next-generation multivitamin.

What’s inside Advanced Multi+?

Advanced Multi+ is a comprehensive multivitamin designed to support your everyday health and long-term wellbeing, covering common nutritional gaps prevalent in the UK like iodine, magnesium, vitamin D and folate:

• 20 vitamins and minerals carefully chosen for quality and UK dietary needs, including vitamins A, C, D3, E and a complete B vitamin complex
• Easy-to-absorb forms of marine-sourced magnesium, bisglycinate zinc, iron, and selenium, slow-release PureSea® iodine, plus methylated folate (Quatrefolic®), a ready-to-use form of folate
• Total health support, including gut health, energy, immunity, cognition, bone strength and overall vitality

As well as taking care of your daily essentials, Advanced Multi+ also delivers extra support from clinically studied, specialised ingredients for powerful benefits in key health areas:

• Stronger gut health and immunity from LactoSpore® – a clinically proven source of friendly, stable bacteria Bacillus coagulans 
• Calmer, more restful sleep supported by Affron® – a clinically studied, premium saffron extract shown to gently influence sleep
• Cellular protection from AstaPure® astaxanthin – one of nature's most powerful antioxidants, derived from sustainable microalgae 
• Sustained cellular energy from Ubiqsome® – an easy-to-absorb form of CoQ10, a vital molecule that helps your cells produce energy, especially in the heart, brain and muscles
  
• Bone and cardiovascular support – from MenaQ7® vitamin K2, a well-researched, natural form of K2 (MK-7), clinically shown to support bone strength and heart health
  

“We’ve combined the best of what we know works – high-quality nutrients and rigorous science – to create a multivitamin you can feel confident in.”
– Dr Miriam Ferrer, PhD, Head of Product Development

The daily support we all deserve
Taking care of your nutrition shouldn’t have to be complicated. Advanced Multi+ is an easy, effective way to support your health every day – whether you’re navigating a busy lifestyle, managing changing needs with age, or simply building a stronger foundation for your future.

It reflects everything we stand for: science, quality, and the knowledge that good health is about more than ticking boxes – it’s about helping you feel your best self, today and for all the tomorrows ahead.

Learn more about Advanced Multi+