CEO

Matt Keys

“Some of the most rewarding moments in my role come from hearing customer feedback. It’s so uplifting to hear that something we've created has made a genuine difference to someone’s life, helping them enjoy it again. It's the reason why our business exists.

“My career began in digital marketing at Hotel Chocolat. Luxury chocolate and health supplements might seem worlds apart, but there's more in common than you might think, especially where quality is concerned – carefully crafted products that bring joy. (And cocoa does have its health benefits!) That experience sparked a love for ecommerce, retail and customer-focused brands.

“I joined Cambridge Nutraceuticals in 2018 with a mission to help more people discover our expertly formulated supplements. Now, in the privileged position of CEO, I'm helping us build on the strong foundations set by my predecessor, supporting a place where people can genuinely enjoy coming to work.

“I’m proud of our family of brands – FutureYou Cambridge, GP Nutrition and Prime Fifty – and the brilliant team delivering our mission to improve people's quality of life. When customers tell us how their lives have positively changed, there’s no better motivation.”

Chief Scientific Officer

Max Gowland

Max's passion is to help the over 50s stay healthy and stay active. He holds a PhD in Amino Acid Chemistry from Nottingham University and has held numerous senior directorships with global companies such as Procter & Gamble and Reckitt Benckiser.

He set up and ran Prime Fifty Ltd for seven years, a company dedicated to the health, wellbeing and longevity of the over 50s. As Chief Scientific Officer, Max works with the team to develop innovative products within the entire product range. He is a regular presenter on QVC TV, helping consumers demystify supplements by explaining the ins and outs of health and nutrition.

Head of Product Development

Miriam Ferrer

Once her son became old enough to eat at the table, Miriam was passionately determined he'd always have a healthy diet.

That's partly the influence of her Mediterranean background - where good food made with the best ingredients brings many health benefits.

As our Head of Product Development, Miriam combines the same passion for ingredients with her scientific expertise to develop exceptional quality supplements.

Miriam did a PhD in cancer biology at Free University Amsterdam before spending three years on post-doctoral research at the Medical Research Council Laboratory of Molecular Biology in Cambridge. She then went on to become Product Manager at leading biotech firm Abcam for six years before joining our team.

“I feel privileged that I'm able to use my science background to find high-quality ingredients backed by research from top international institutions,” says Miriam.

Nutritionist and author

Aidan Goggins

Aidan is a pioneer of the 'modern day medicine' movement. This movement is based on the idea that to treat the underlying causes of disease, you should first seek out and treat nutritional deficiencies in the body. He is passionate about finding holistic approaches that combine medicine and nutrition, with dramatic reductions in side effects and improved health outcomes.

His desire to bridge the gap between nutrition and medicine was the catalyst for his award-winning book The Health Delusion and the international bestseller The Sirtfood Diet.

A pharmacist with a Masters degree in Nutritional Medicine from the University of Surrey - one of the highest regarded, evidence-based postgraduate nutrition courses in the world - Aidan is now considered one of Europe's most influential nutrition experts, with clients ranging from doctors to Fortune 500 companies to celebrities.

A fitness enthusiast, he also specialises in sports nutrition and his dietary expertise underpins the success of many sporting superstars.

Medical advisor

Mr Peter Kirkpatrick

Peter Kirkpatrick is our medical advisor. He is a senior specialist neurosurgeon at Addenbrooke's Hospital.

The hospital is affiliated with the University of Cambridge and makes up part of the research-based Cambridge Biomedical Campus.

Peter is a leading expert on strokes and arterial and vascular disease affecting the brain, and has published more than 200 studies. He is also president of the Cambridgeshire branch of Headway, the brain injury charity, and has been a major fundraiser for their work.

His contribution to the analysis of research on our Ateronon Heart+ supplement, and advice on our future research priorities, is invaluable.