Our story

Your wellbeing in good hands

We all want longer, healthier lives. We think supplements should help.

FutureYou Cambridge exists to create supplements as they should be.

Supplements that work and support you the way you'd expect, sold by friendly, knowledgeable people who care about your wellbeing.

That's why we only bring you products that are supported by published scientific data: we know that they work thanks to the independent scientists who help us select them. The formulations of our products ensure optimised absorption so your body can get exactly the right amount of exactly what matters.

Matt Keys, CEO, Cambridge Nutraceuticals

Our roots

Cambridge Nutraceuticals, our parent company, was founded to make a unique lycopene supplement available to the world. Lycopene is derived from the skin of tomatoes and substantial research at the University of Cambridge showed that our patented version, LactoLycopene, is easy to absorb and scientifically effective.

We went on to create Ateronon Heart+ as our first supplement, following extensive research and multiple scientific trials.

We believe every supplement should be a powerful tool to boost your wellbeing, and scientific trials are an important way we can prove beyond a doubt that supplements are truly beneficial.

Today, we continue to develop and sponsor research into easy-to-absorb products with scientifically proven benefits, including Turmeric+, a popular joint health supplement containing a formulation that has been the focus of more scientific studies than any other bioavailable curcumin supplement.

Prime Fifty joins Cambridge Nutraceuticals

In November 2020, we were joined by Prime Fifty, a specialist supplement company tailored for those of us in our 50s and over. Dr Max Gowland, a biochemist, who established Prime Fifty nearly seven years ago, also became our Chief Scientific Officer.

Max is a regular presenter on QVC television where he demystifies the science behind supplementation.

The new ranges of nutritional supplements are specially formulated for the unique and evolving needs of the over 50s. They provide an even wider choice for customers, with two new sectors that include beauty and multivitamins.

GP Nutrition joins Cambridge Nutraceuticals

In July 2024 we acquired London-based GP Nutrition, founded by leading nutritionist and double Sunday Times bestselling author, Gabriela Peacock. Gabriela and her team will continue to formulate meticulously crafted supplements primarily for the beauty and longevity sectors.

Like all our supplements, these new additions are ‘evidence based’, backed by scientific publications, studies and reports.

Gabriela is passionate about the impact high-quality supplements have in all areas of people's lives. Her high-profile clientele includes top celebrities and members of the Royal family.

Scientifically proven supplements

We’re based in the heart of Cambridge, England, an internationally renowned hub of scientific research. Here, we have close ties with leading institutions including the University of Cambridge and Cambridge University Hospitals NHS Foundation Trust (Addenbrooke’s). All of our research and development is supported by experts with world-leading knowledge in natural ingredients, nutrition and health.

Under the guidance of Dr Miriam Ferrer, Head of Product Development, we've expanded our range to include more than 50 supplements covering bones and joints, energy, digestive health, heart and circulatory health, immunity, pet health and more.


Absorption is vital because your body can only benefit from a supplement if the active ingredient reaches your bloodstream, so we create products proven to have benefits in multiple studies, and use formulations that boost absorption in a natural way.

Everything we sell is supported by extensive scientific data and we won’t promote a product we believe to be inferior to alternatives.

​Our partnerships with leading ingredient suppliers, manufacturers, and research institutions worldwide​ are key to creating exceptional products. With their help, we continue to develop our ​innovative ​range of scientifically tested, highly absorbable supplements.

Exceptional service as standard

From the start, we wanted to offer world-class customer care to help you cut through the jargon and get the answers you need. Health is a very personal matter and we believe you should feel 100% confident before making any decisions.

We set very high standards for the quality of our customer care, reflected by the numerous awards won by our Customer Care Team. We take it so seriously that every individual hired to join the team has, on average, been chosen from a pool of more than 100 people.

You can find the latest reviews of our service and our products at Trustpilot, the independent review platform, or read in-depth customer testimonials in our Knowledge Centre.

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