'Tis the season to top up with vitamin D

Now that the winter season is well under way, meaning less daylight and dull skies, it's not surprising to hear how tired, lethargic and generally 'under the weather' a lot of people are feeling.

It can sometimes be a difficult time of year to stay healthy and positive. So what can be done to improve how we feel? One way of countering the effects of the season and boosting our immune systems is to boost our vitamin D levels.

What is ‘the sunshine vitamin’?

Our bodies produce vitamin D when exposed to sunlight - hence why it is known as ‘the sunshine vitamin’. In climates furthest from the equator, especially in the winter months, vitamin D deficiency is common due to a lack of sunlight and as we age our ability to produce vitamin D also declines. Vitamin D is essential for normal calcium absorption, it also contributes to normal muscle function and normal function of the immune system.

Where can I get it?

Our bodies produce vitamin D in a response to sunlight. A natural food source rich in vitamin D is the flesh of fatty fish (e.g. salmon, tuna and mackerel). Small amounts of vitamin D are also found in beef liver, cheese and egg yolks. As very few foods naturally contain high levels of vitamin D, some fortified foods have been introduced in the US (e.g., milk, margarine, cereals), which constitute the major source of vitamin D in the American diet; unfortunately these are not currently available in the UK. An alternative source of vitamin D is a nutritional supplement such as VITAMIN D+ from FutureYou by Cambridge Nutraceuticals.  FutureYou’s VITAMIN D is a high-strength, one-a-day formulation, which is highly absorbable to ensure that you get a welcome boost of the sunshine vitamin every day, whatever the weather.

What happens if I don’t get enough?

Vitamin D is necessary to help absorb calcium, which is needed for strong bones and teeth. If someone has a lack of vitamin D then calcium cannot be absorbed as effectively, which results in weaker bones. An extreme long term vitamin D deficiency in childhood can result in rickets, which leads to bowed legs in children and increased likelihood of bone fractures and bone pain and tenderness (osteomalacia) in adults.

Although rickets is still thankfully rare in developed countries such as the UK, there is evidence that cases of vitamin D deficiency are on the rise.  A nationwide survey showed that more than 50% of the adult population have insufficient levels of vitamin D and that 16% have severe deficiency during winter and spring.

Certain groups of people are more likely to have lower levels of vitamin D

  • Pregnant and breastfeeding women
  • Babies and children under five years’ old
  • Those aged sixty-five and older
  • Those who spend long periods of time indoors
  • Those who cover up with clothing when outside
  • Darker skinned people e.g., those of African, Afro-Caribbean and South Asian origin


FutureYou’s new and improved’s VITAMIN D+ supplement, released in December 2017, is combined with sunflower oil to improve absorption (bioavailability). FutureYou always aims to deliver more of the good stuff to your body through ongoing research into premium, bioavailable supplements. Our new VITAMIN D+ liquid capsule offers quick release of the contents in the stomach, for tip-top absorption. We want you to feel at your best, whether you're on holiday in the sun or at home in those dark winter months – so we’re delivering the sunshine to you, 365 days a year.