FERTILTY5050 survey summary

The FERTILITY5050 survey was conducted by FutureYou, and received 2,052 responses.

Our aim in carrying out the survey was to find out how much knowledge people have of the conception process, and to discover their attitudes on a range of fertility-related topics. One of the things that surprised us the most was that, contrary to popular belief, more men reported feeling pressure than women. The survey also found that men were often taking the correct actions to increase their chances of conception, and were frequently doing more than women. There was just one area where women were more active than men.

Where do fertility issues come from?

Of the 2,052 participants in the research, 25% correctly asserted that male fertility issues were more common than female issues.

According to the Human Embryology and Fertilisation Authority, the body responsible for governing IVF practices in the UK, 54% of all the positively identified reasons for IVF referral were attributed to male fertility issues, compared to 46% for women's issues.

Who is responsible for the conception process?

This was one of the most interesting areas of the study. It seems like men are doing more than we think to help the conception process along – but we’re just not giving them the credit.

Two-thirds of the people surveyed believed that conception was the joint responsibility of both parties.


However, 43% of people who had previously had children believed that they carried most of the weight when it came to improving their joint chances of conception.


of women believed that men only do as much or less than them to maximise their joint chances of conception

Men vs women

The survey found that, when presented with a list of efforts that they had made during conception, men did more than women.

16% more men than women had made positive changes when trying to conceive.

x2 men were twice as likely to increase were their fitness or change their weight to improve their health.

Men were also more likely than women to eat foods specifically to help with conception, to get plenty of sleep, to make time to relax, and to stop or reduce caffeine intake.

In fact, of all the positive suggestions given, there was only one thing that women appear to be doing significantly more of than men.


Women are almost twice as likely to use a food supplement.

What supplements can I take for male fertility issues?

£5 off when you sign up

Sign up to receive our emails and we'll deliver exclusive offers and the latest news straight to your inbox. You'll also get £5 off your next order.

By signing up, you are consenting to our privacy policy. You can opt out at any time.